is without doubt the post which has taken me the longest time to write, ever.
It’s taken about three months. I am annoyed at myself for taking this long but I
do have a weak sort of defence…first defence: This is the first ‘proper’
interview I have ever conducted, in this case I did not ask the person to type
out answers to my questions, I spoke to him, listened to him and wrote down the
answers myself. Second defence: I know Adrian and although he is quite an
honest, straight speaking person, he has a multi-dimensional character and set
of different skills which have made his life within the local fashion industry
extremely interesting….capturing all this in words wasn’t the easiest of tasks
and I can be a bit of a perfectionist….however, at some point you must
publish…and with this in mind…
the founder of our fashion week, fashion awards, Venere lifestyle program and
probably the ‘grandfather’ of fashion in Malta.
himself as an ambitious and determined person, a person whose brain is
constantly working, nineteen to the dozen, at all times of the day.
He is a
workaholic who barely sleeps and is constantly thinking up new ideas and
projects; as you can probably imagine, for him it is not just enough to think
up these ideas – they must then of course become his reality.
being a bad loser and being unable to accept defeat, he also states that he is
not always able to ‘forget’ and whilst he can be immune to many things he knows
there are times when something slight can really offend him
the fashion industry stem from?
Adrian’s beginnings were in the realm of beauty contests. He made a bet with a
friend that he would organise and produce a beauty contest in aid of cash for cancer, the organising
committee started out as three people but two dropped out and he remained there
success and more came after but at some point Adrian started to realise that
beauty contests were not going to last forever and he started looking towards
other opportunities and areas..and his eyes landed on fashion…to be exact
fashion in Malta..which at that time (over
15 years ago) was virtually non-existent
however, his interest were not purely business but more creative and artistic
inclinations. He researched the subject worldwide and in his words ’saw an
opportunity to break out of the mould’. And well we all know the rest…
years ago the Malta Fashion Awards
was born…of course there were many sceptics and a foreign journalist even
went as far as to say … “There is a
crazy person trying to organise a fashion event in a country where there is no
eventual founding of the Malta Fashion Week which is becoming more and more
popular every year and showcases both local and international designers.
majority, fashion in Malta is a lost cause. Do you agree with them?
– Definitely not. He goes on to elaborate – put it this way fashion as an
industry, there is a still a lot of work to be done, however, economically,
investment is very strong within the fashion industry. Maltese people are
showing a lot more interest in their personal upkeep, even men have now started
to do facials and really show interest in what they are wearing. Both men and
women are even resorting to Botox and laser for cosmetic improvements.
designers, there are many that have a lot of talent but maybe not enough of
them with enough guts to take risks and specialise; very few are actually
specialising in fashion design.
However again, compared to what there was 15
years ago when the concept of a ‘designer ‘didn’t even exist (it was just tailors and seamstresses)
we have come a long, long way.
evolved since the inception of the Malta Fashion Awards?
mouth. He goes on to explain his logic – when we started out, there was no real
fashion industry, but we created an awards event at which awards were
given out based on the work being done throughout the year, so for someone to
win they needed to work, which in turn means an industry in which to work in
was needed. So basically, we created an event that needed an industry to
Another point is that with a concept of awards there also comes a
concept of higher quality and of regulations which is what an industry needs to
career within the fashion industry?
than one answer to this question, one of his proudest achievements is creating Venere
the TVM lifestyle program, that has had huge local success and has really
established itself as a niche program with a cult following and one of his
related proudest moments was when it won an award over 30 lifestyle programs
across all stations.
his satisfaction at being accepted as Full member in the European Fashion
Council, and at a later stage became Member of the Presidential Board of same
council and last but definitely not least his very recent work in establishing
and founding the Malta Fashion Association