On the first day at London Fashion Week, the Toni & Guy team invited me backstage to watch them prepare the different hairstyles for the James Kelly Merit Award at Fashion Scout.
It’s always really interesting to be backstage at fashion shows – the preparation and attention to detail is impressive. The hair and makeup styling begins hours before the actual show and still sometimes preparations run late.
The Toni & Guy team started three hours before the show time, they used LABELM products and created soft waves with a braid at the side and a soft middle parting. The hair style is soft and somewhat ‘undone’ which in general seems to be the hair trend for next winter – gone are the days of polished, set hair styles, now it’s all about relaxed hair with a bit of attitude.
James Kelly is the winner of Fashion Scout’s prestigious Merit Award – his clothes are exciting with a very big nod towards masculinity. The oversized jackets are extremely interesting with a wonderful play on volume and different patterns, his work is highly innovative and he has definitely spent a length of time researching and developing hi ideas for outerwear.. The dress in the very last picture is brilliantly asymmetrical – this is one very talented up and coming designer.
The actual show
All Photos by KURT PARIS
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