Over the past few years, fast food and fashion have been making an unlikely pairing. It all started when Moschino launched their McDonalds-inspired collection, the trend caught on in high street stores in a big way – with clothing items covered in pizzas, chips and burgers appearing everywhere and becoming sell out items. House of Holland even had nails created and ASOS designed burger and fries plimsolls.
McDonald’s, after all, is the actual original Moschino inspiration. They have decided to play their own fashion game and they started out in Paris at the iconic Colette store – they launched the specifically designed merchandise with pictorials resembling icons, like the ones used on tablets and apps (pic below). In Italy, they did something similar, they partnered up with the mega store Coin and even had skateboards designed.
Since you’re on my blog and we’re in Malta – yep you guessed it – they’re launching the line for Malta, the style is similar, using the same images. There are a number of summer-related items – tote bags, towels, ball and racquets and my fave of the lot – t-shirts.
When this trend first made an appearance, I wasn’t too sure I liked the idea of wearing fast-food but it did grow on me and there’s an obvious humorous element to wearing a t-shirt with a bag of fries on it. I especially liek the idea of sunbathing on a burger towel on a sandy beach – that would be one interesting selfie opportunity.
So how do you get your hands on this stuff? Well their slogan is ‘Everybody is a Winner with McDonald’s’ from 19th June onwards and will involve a scratch card competition – so stay tuned.
Which T-Shirt would you want ?- the ice cream / the burger or the fries? I think I want a burger.
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